How to maximize Adsense income clicks

For the same keyword, there is a difference between the gain posted by Adsense and the cost of the same keyword in Adwords. ... Indeed, for a keyword that costs $ 5 per click, some have noticed that they have won only eight hundred!
The question that arises is why this difference? Why the price of adwords is not identical to that of Adsense?

The price you see in the AdWords keywords is the estimated cost per click on Google search results. But the price that advertisers are willing to pay for clicks via AdSense are usually much smaller (a click`s worth $ 5 on the search result, is only $ 0.08 through AdSense).

Why?

There are three reasons for this:


1. A visitor using a search query is highly targeted and generally more willing to buy a web site visitor.

If someone goes to Google and search for "organic cosmetics" it is quite obvious that he is ready to buy a product organic cosmetics!

But if someone reads a news article some scams cosmetics and the site owner uses AdSense to monetize their site, it is very possible that the advertisements of cosmetic products appear on its website. Out of curiosity, the visitor clicks the link. Does that click is worth $ 5? Probably not.

This example is rather extreme, but you can see how a user on a web page is often much less near to buy that someone else makes a Google search by entering keywords clearly commercial.

This is not the only reason the values AdSense worth less than Adwords.

2. Click fraud diminishes the value of clicks on Adsense websites.

Although Google works hard to prevent such clicks and they are not charged to the advertiser, it is impossible to prevent all fraud.

That's why advertisers pay less money for clicks that come from AdSense as those from Google searches.

For advertisers it's just a matter of return on investment. The return on investment for publishers Adsense clicks is lower than the clicks that come from the clicks due to research results. This is due to the less targeted your traffic or because of fraud.

This results in what is called in English the "Smart Priced"

3. The "Smart Priced"

Smart pricing and a set of parameters that contribute to fixing the price of a Google click on a website. If Google sees that your clicks are very precious, you win, then a higher amount per click. This is determined (in part) by the conversion followed by advertisers, and other estimates made by Google on the traffic they receive from you.

To win more with your clicks Adense you must send traffic that comes mainly through search engines, this means that we must reference the various web pages of your website and must always add more relevant content to your site ....