Before you read on, we strongly recommend that you carefully read our article about the adsense pricing model since the strategy we will be discussing is mainly based on taking advantage of the adsense pricing model.
As you probably know, there are three main ways to increase adsense income on a website:
• more traffic
• higher CTR
• higher CPC
The strategy we are to reveal aims at getting a consistently higher CPC.
Double adsense earnings showing fewer ads: A case study
Let's consider the following case: you run a website with some traffic and three ad units (Top banner, Right Hand Skyscraper and a half banner at the bottom) and you make $ 130 a month.
Let's see how you could double your income by showing fewer ad units. Here are some details about your website:
• Traffic: 9.000 visits and 25.000 pages viewed in average every month.
• AdSense Stats:
Top banner | 1,00% | 0.23 | 57,5 |
Skyscraper | 1,20% | 0.11 | 33 |
Half banner | 4,00% | 0.04 | 40 |
Unless you have understood the adsense pricing model, you may be wondering why CPC is so different from one ad unit to another. Anyway, this is normal since the ad that gets the higher paying ads is the one that first appears on the HTML code (the Top banner) and is followed by the second one (Skyscraper) then comes the third (Half banner).
Let's now cut down the number of our ad units keeping only the Bottom Half banner. This means the half banner shows first on the HTML and so gets the two best paying ads. Since it is the first ad unit, it should have the same CPC the top banner used to have. Moreover, a banner shows 4 ads where a half banner shows only 2. This will result in a considerably higher average CPC for the half banner (due to more competition). CTR will at least stay at 4% since we kept the same placement, same colours. but could also increase to something like 5% because your advertising will be less intrusive.
Let's now see how much money you will be making with no change in your traffic stats:
1 | 4,00% | 0.23 | 230 |
2 | 4,00% | 0.30 | 300 |
3 | 4,50% | 0.23 | 259 |
4 | 4,50% | 0.30 | 338 |
As you can read on the chart you could easily make $ 230 in the most pessimistic scenario while an optimistic scenario could yield more than $ 300!!! with no change to your traffic and a better reader experience.
Can I use it on my website?
Yes most adsense publishers can use it. However, there are some preliminary conditions to getting the most out of it:
• If you are in a low paying market (like arcad and games related websites) where CPC is around 5 cents no matter how high your ad is in the HTML code, don't use this strategy as it won't do much for you. On the opposite, if you are in a high paying niche this strategy could work great for you.
• You also need an ad unit with high CTR, compared to the other units on the same page, while having a lower CPC. The bigger the differences are, the more you could increase your revenue.
If you can fulfil the two above conditions, then hurry up and remove those ads that keep you from making real money.
Want more money?
OK! Now that you have reduced the advertising pressure on your visitors, you can choose to sit down and watch increased loyalty from your readers, more links... (long term results) or choose to get even more money now (short term) by adding ads to the space you have saved.
As you know, link units and referral products are perfect for that since they do not compete with ad units (so you can add them with no risk to the above strategy).
Of course you can use other advertising programs instead of adsense but we won't discuss that as this is a "make money with adsense" website!!
7:53 PM
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